For media sellers · inside Gmail and LinkedIn

Someone on your team already knows your buyer.

Elo maps every brand and agency you sell to: who decides, who you know, and what changed this week. Use it to open the account, move the deal and keep the renewal.

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Path found
Maya Chen
Head of Brand Partnerships · Spotify
3 signals
You
Jordan
Maya
Jordan Reyes, your CTV teamStrong
Worked together at Group M2019–22
Last emailed3 wks ago
What this means for you
Budget is shifting toward CTV. Lead with your premium streaming inventory, not total reach.
That’s a sample. See your team’s real paths.Add to Chrome, free

One account, from first email to the renewal.

01 · Open the account

Know who to call, and who can introduce you.

Elo ranks brands and agencies by a dated reason to buy, matched to what you sell. Then it shows who on your team already knows someone there.

→A teammate who knows the buyer, instead of a cold email
→Programmatic, OOH or CTV buyers at any brand or agency
→Agency reviews and new budgets before the RFP lands
Prospecting
Who should you call this week?
YYETIOutdoor · agency: Mindshare
Launching15d
Canada launch on 12 Oct, three cities first
For you: a search-led launch in Canadian metros you cover
2 warm paths · in your CRM
NNikeSportswear · agency under review
Agency change2d
Opened a US media agency review
For you: every partner is up for grabs while it runs
3 warm paths · in your CRM
PPatagoniaOutdoor · in-house
New leader3w
New CMO joined from Nike
For you: a new CMO rebuilds the partner mix in 90 days
1 warm path · new to you

Cold email gets archived. An intro from someone they trust gets a meeting.

3.4%
average reply rate on cold outreach
45×
more replies through a warm introduction
3 sec
to scan every connection on your team
The Chrome extension

Every email starts with a reason to write.

Elo sits beside your draft with the path into the account, the change that makes now the right moment, and the next person who needs to hear from you to keep the deal moving. You stay the author.

01Add a recipientA signals badge appears in the To row. Nothing opens until you click it.
02Open the wingThree to five facts sit beside the draft. “Use this” drops a line at your cursor.
03Click CheckElo flags facts you didn’t use, figures with no source and asks that don’t fit the person.
New message–⤢✕
Tomaya.chen@spotify.com✦ 3 signals
Jordan suggested we talk
Hi Maya, Jordan and I work together, and he mentioned you two go back to Group M. Saw Wrapped for Brands hit CTV last week. Who on your side owns the Q1 streaming plan? Happy to start there. Alex
Send✧ Help me writeCheck

Signals your CRM will never have.

Each one arrives dated and sourced, with what it means for what you sell. Pick one.

Earnings⚡ key for you2 days ago

Demand creation spend up 12% while revenue is flat

Nike raised marketing investment against a softer top line and named demand creation as the priority over brand building.

What this means for youThey’re buying performance media, not awareness. Lead with measurable local intent rather than reach.
Use as openerCopy
source · Q3 FY26 earnings call

From the people carrying the number.

Daniel R.$1.2M dealProspect
“I had been emailing their VP for six months. Elo showed me my own AE sat next to her at Group M. Meeting booked in two days.”
Daniel R.Account Director, streaming publisher
Marcus T.Closed 3 weeks earlyAdvance
“It showed me we’d never spoken to the person who owned measurement. We fixed that a month before the deal would have stalled.”
Marcus T.Sales Manager, CTV
Priya S.Renewed at +20%Renew
“Our champion left and Elo flagged it the same week. We got to her replacement before the renewal was even on her desk.”
Priya S.VP Sales, AdTech
Your data

Your network stays your team’s.

Elo reads who you know and how recently you spoke. It doesn’t store your email bodies, and nothing is shared outside your company.

Metadata, not messagesElo uses who you emailed and when. Email bodies are never stored.
Private to your companyTeammates see that a path exists. Nobody outside your company sees anything.
You choose what to shareTurn off any inbox or contact. Delete your data from settings at any time.
Built for security reviewsEncrypted in transit and at rest, with Google’s OAuth for access.
Elo Media Sales Academy

Forty-seven courses built for sellers in the ad ecosystem.

Territory, warm paths, discovery, pitch, and closing — practical lessons with homework you run on a real account. Free. Built to use with Elo open next to your inbox.

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Questions sellers ask first

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