Resources

Blog

Insights on media sales intelligence, warm paths, and outreach.

Elo Market Insights Edition 1 cover
Media

Elo Market Insights: Edition 1, Oct 25, 2026

Public signals from the last few weeks on brand spend, new CMOs and launches, with a source and a seller angle for every item.

Elo Team
Elo blog header card reading How to Map a Media Buying Committee (Brands and Agencies), listing the article's main sections.
Guides

How to Map a Media Buying Committee (Brands and Agencies)

Media deals are decided by a committee that spans the brand and its agencies. Here is a five-role method and a one-page template for mapping both sides.

Elo Team
Elo blog header card reading How to Get Warm Introductions in B2B Media Sales, with a list of the article's four main sections.
Outreach

How to Get Warm Introductions in B2B Media Sales

A practical system for finding the warm paths your team already has, judging which ones are worth using, and asking for introductions that actually get made.

Elo Team
Learn what Elo is, who it is for, and how it helps media and ad sellers find warm paths, account signals, and buying committee context inside Gmail and LinkedIn.
Product

What Is Elo?

Elo Team
Abstract network of warm sales paths on a soft blue background
Sales

Why the first intro email still decides most media deals

Most outreach fails before the pitch. The sellers who win already know who can open the door, what the account is buying, and how to sound familiar on first contact.

Elo Team